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CRM vs NOW

Total return with dividends reinvested · 5Y

Open chart
CRMSalesforce, Inc.NOWServiceNow, Inc.
-42%-21%0%+21%+42%+63%10-25’2108-23’2206-22’2304-19’2402-19’2512-16CRM -16.1%NOW +11.1%lopjlb.com
CRM
NOW

Return and risk 5Y

Ticker$10K becameTotalPer yearVolatilityWorst dropOff high nowBest yearWorst yearYears upCorr. with CRM
CRM$8,386-16.14%-3.47%39.5%-58.66%-33.30%+95.24% 2023-48.10% 202250%—
NOW$11,114+11.14%+2.14%45.6%-64.54%-34.59%+83.27% 2023-38.39% 202250%0.74
CRM
$10K became
$8,386
Total
-16.14%
Per year
-3.47%
Volatility
39.5%
Worst drop
-58.66%
Off high now
-33.30%
Best year
+95.24% 2023
Worst year
-48.10% 2022
NOW
$10K became
$11,114
Total
+11.14%
Per year
+2.14%
Volatility
45.6%
Worst drop
-64.54%
Off high now
-34.59%
Best year
+83.27% 2023
Worst year
-38.39% 2022

Per year is the compound annual growth rate and needs a year of history. Volatility is the yearly spread of daily returns. Best and worst years count full calendar years only.

Drawdown from peak 5Y

0%-35%-70%
2021-102026-10

Correlation of daily returns

CRMNOWCRM1.000.74NOW0.741.00

1 moves together, 0 unrelated, negative moves opposite. Lower correlation means more diversification.

Trailing returns up to 5 years

Ticker1Y2Y3Y5Y
CRM————
NOW————

Calendar-year returns best each year in bold

YearCRMNOW
No full years in this range yet.

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About this comparison

Salesforce, Inc. (CRM) vs ServiceNow, Inc. (NOW) total return over 5Y: CRM -16.14%, NOW +11.14%. As of Oct 21, 2026. Research only.

Desk note, written 2026-10-19. Its figures are as of that date; the tables above are live.

As of 2026-10-19, Salesforce (CRM) closed at $242.4, while ServiceNow (NOW) traded at $145.4. The five-year total-return overlay highlights a distinct divergence in shareholder outcomes. CRM posted a -14.8% return over this window, whereas NOW delivered a +6.7% gain. This gap reflects differing market receptions to their respective scaling trajectories and valuation adjustments over the past half-decade. Fundamentally, CRM presents a Balanced archetype with a 22.04 TTM P/E and 11.23% revenue growth. Its recent earnings emphasized Agentforce adoption and raised FY27 guidance, supporting a quality score of 87.16. Conversely, NOW is classified as a Growth Compounder, trading at a premium 90.29 TTM P/E with 22.19% revenue growth. While NOW’s quality score stands at 52.30, its higher growth rate contrasts with CRM’s stronger margin profile. Investors may examine the full overlay detail on the respective stock pages for deeper context.

What does the CRM vs NOW overlay show?

LOPJLB overlays CRM vs NOW as total return (dividends and splits) from the first adjusted close in the selected 5Y window. Each path starts at 0% so you can read relative holding performance, not raw tape price.

Is this holding return or tape close?

Holding return. The series uses split- and dividend-adjusted close (Yahoo-style backward adjustment) when dividend coverage is sufficient, otherwise it falls back to tape close. Candles and technical overlays on /chart stay tape.

Which windows are public?

Public visitors can share 1M, 3M, 6M, YTD, 1Y, and 5Y. MAX is Research+. Direction and regime in the table follow the desk ladder: SPY25 on Free, full book on Essential+.

How do I read the drawdown, period, and annual tables?

Drawdowns are current and worst peak-to-trough on the visible range. Periods are calendar lookbacks (1Y / 2Y / 3Y / 5Y, plus 10Y on MAX) from the last bar. Annual is calendar-year holding return, with the latest year labeled YTD.

How has CRM vs NOW performed on a normalized basis?

CRM vs NOW holding-return overlay: 5Y CRM -16.14% · NOW +11.14%; worst drawdown CRM -58.66% · NOW -64.54%; YTD CRM -3.99% · NOW +3.85%. Numbers update from the live compare-series book.

Is ticker compare investment advice?

No. The overlay is research context only — not a recommendation to buy or sell any security.

Related: CRM, NOW, methodology, chart