AMZN vs GOOGL
OPEN IN CHARTAmazon.com, Inc. (AMZN) vs Alphabet Inc. (GOOGL) total return over 5Y: AMZN +46.41%, GOOGL +142.54%. Regime AMZN RECOVERY · GOOGL RECOVERY. As of Oct 16, 2026. Research only.
NOTE · WRITTEN 2026-10-13Amazon (AMZN) closed at $259.5, down 1.11% as of 2026‑10‑12. The total‑return overlay shows a +57.3% gain over the past five years, modest compared with peers. The signal card flags a BUY direction, score 5, in a RECOVERY regime (3 days since the last BUY), with a composite performance of 37.60 and a quality score of 34.28. Valuation sits at a forward P/E of 27.28 and a balanced archetype; readers can open the stock page for full overlay methodology. Alphabet (GOOGL) finished at $352.7, up 0.30% on 2026‑10‑12. Its five‑year total‑return overlay registers +152.3%, markedly outpacing Amazon. The overlay signal also reads BUY, score 5, now 16 days into a RECOVERY regime, composite 34.50 and quality 57.05. With a forward P/E of 25.97 and a dividend‑compounder archetype, the stock page and methodology offer the complete overlay details.Figures in the note are as of that date; the table below is live.
Total return · dividends and splits
AMZN
GOOGL
| SYMBOL | PRICE | CHANGE | 5Y % | PREV CLOSE | DIR | REGIME |
|---|---|---|---|---|---|---|
| AMZNAmazon.com, Inc. | $250.00 | —-1.87% | +46.41% | — | BUY | RECOVERY |
| GOOGLAlphabet Inc. | $340.59 | —-2.47% | +142.54% | — | BUY | RECOVERY |
DRAWDOWN · THIS RANGE
| SYMBOL | CURRENT | PEAK | WORST | TROUGH |
|---|---|---|---|---|
| AMZN | -12.01% | 2026-08-03 | -55.73% | 2022-12-28 |
| GOOGL | -15.30% | 2026-05-13 | -44.32% | 2022-11-03 |
PERIODS · 5Y BOOK
| SYMBOL | 1Y | 2Y | 3Y | 5Y |
|---|---|---|---|---|
| AMZN | - | - | - | - |
| GOOGL | - | - | - | - |
ANNUAL · 5Y BOOK
| YEAR | AMZN | GOOGL |
|---|---|---|
| - | - | - |
Compare FAQ
- What does the AMZN vs GOOGL overlay show?
- LOPJLB overlays AMZN vs GOOGL as total return (dividends and splits) from the first adjusted close in the selected 5Y window. Each path starts at 0% so you can read relative holding performance, not raw tape price.
- Is this holding return or tape close?
- Holding return. The series uses split- and dividend-adjusted close (Yahoo-style backward adjustment) when dividend coverage is sufficient, otherwise it falls back to tape close. Candles and technical overlays on /chart stay tape.
- Which windows are public?
- Public visitors can share 1M, 3M, 6M, YTD, 1Y, and 5Y. MAX is Research+. Direction and regime in the table follow the desk ladder: SPY25 on Free, full book on Essential+.
- How do I read the drawdown, period, and annual tables?
- Drawdowns are current and worst peak-to-trough on the visible range. Periods are calendar lookbacks (1Y / 2Y / 3Y / 5Y, plus 10Y on MAX) from the last bar. Annual is calendar-year holding return, with the latest year labeled YTD.
- How has AMZN vs GOOGL performed on a normalized basis?
- AMZN vs GOOGL holding-return overlay: 5Y AMZN +46.41% · GOOGL +142.54%; worst drawdown AMZN -55.73% · GOOGL -44.32%; YTD AMZN +10.38% · GOOGL +8.28%. Numbers update from the live compare-series book.
- Is ticker compare investment advice?
- No. The overlay is research context only — not a recommendation to buy or sell any security.
Related: AMZN, GOOGL, methodology, chart